Why Maintaining the Trust of Subjects or Clients is Paramount to Business Success
By Katherine Fry, CEO/President Mediafy Communications Group
Honesty and accountability are two characteristics required for a business to succeed. Boeing and the Kingdom of Morocco have recently devolved into chaotic situations, betraying the trust of their clients or subjects.
Once a beloved figure of Morocco, King Mohammed VI is now the focus of his subjects’ anger and bewilderment. His wife, the first and so far only Princess Consort, Princess Lalla Salma, has disappeared from public life, simply abandoning her charities and constituents. The Moroccon people are wanting answers, but the King and his court are suspiciously quiet. This is driving a wedge between the King and his country’s trust. Will their disrespect influence the countries with which Morocco does business?
The Boeing Corporation is an American favorite airplane manufacturer. The American government, its people, and other countries around the world, have trusted Boeing completely and rooted for its success. So powerful is this trust, that the Federal Aviation Administration has allowed Boeing to certify its own airplanes, absent the FAA’s final seal of approval. This once beloved company arguably betrayed this trust when they continued to fly the Boeing 737 Max, after two fatal crashes killing every person on board, and one more close call. Their silence and complicity regarding the reasons for the crashes as well as their possible role in it’s occurring, has frightened individuals around the world. Has Boeing’s drive for profit ultimately put its clients at risk? If so, are they willing to stand up and take responsibility?
These situations are similar in the sense that both King Mohammed VI and Boeing are essentially self-regulating entities, entrusted to keep the best interests of their constituents at heart. Their reputations are critical to the success of these “entities,” and a loss of trust will then lead to a lack of sales and/or trade agreements on both accounts.
In essence, a great deal of trust has been put into King Mohammed VI and Boeing. But just as easily as trust is given, it can be taken away. Princess Lalla Salma, once a feminist icon in the stifling Middle East, has simply disappeared from the national stage. The world press has resorted to frantically searching for the missing princess, as the royal court has refused to comment on her whereabouts, or whether she is even dead or alive. On the same token, Boeing made such substantial changes to the 737, that its newest incarnation, the 737 Max, barely resembles its parent, in either form or function. Despite this unsettling fact, Boeing has made no changes to the 737 Max training manual or checklist. Additionally, Boeing has offered its pilots no additional training or preparedness for the plane’s substantial changes. As a result, two horrific crashes have ensued, and the plane has subsequently been grounded by the FAA.
Absolute power corrupts absolutely, and there are no better examples than King Mohammed VI of Morocco and Boeing. Honesty and accountability are required for any entity to have the trust of its people. A lack of accountability has led to the possible murder of a princess consort, and the untimely deaths of many airline passengers. Businesses and governments must remain accountable and honest, or risk losing their reputation and trust in the ensuing chaos. Once trust is gone, it is very difficult to regain.